Fuck Tropicana and their continually misleading labeling on Ruby Red products

There are three kinds of Tropicana Ruby Red:

  • Ruby Red 100% Grapefruit Juice
    This is the good stuff.  It’s perishable, acceptably fresh grapefruit juice with some pulp.  This is the only Ruby Red product that has the flavor and nutrition of pure (albeit pasteurized) grapefruit juice.
  • Ruby Red 100% Juice
    A cocktail consisting mostly of reconstituted ‘filler’ juices, like white grape juice, flavored with some grapefruit juice and other natural flavors.  The result is a watered-down, more sugary-tasting version of grapefruit juice.  The really fucking devastating part is that the labeling is confusing enough that people who actually read labels might assume they are getting the real deal.  After all, it says Ruby Red 100% Juice.  When I’m shopping for juice, I’m mainly looking for that 100% Juice labeling.  If you like real grapefruit juice, this product is undrinkable.
  • Ruby Red 100% Vitamin C
    Holy Flying Spaghetti Monster, this should not even be legal.  The labeling is still flirting with the hope that a consumer will think they are getting real grapefruit juice.  Look how close the labeling is to the other Ruby Red products.  This is a sugared cocktail beverage.  The unconscionable douchebags at Tropicana sell this product most in poor neighborhoods, where they exploit ignorance in both vendors and consumers.  This is not a healthy beverage for children or adults; vitamins do not under any circumstances make drinking sugar water a healthy choice.
This is the real stuff.  Usually comes in a carton, 16 oz. or 64 oz.

This is the real stuff. Usually comes in a carton, 16 oz. or 64 oz.

This is the white grape juice cocktail that may contain traces of grapefruit.  It grosses me out, but for those who think grapefruit juice is too bitter, this is the choice.  The labeling is criminally deceiving.

This is the white grape juice cocktail that may contain traces of grapefruit. It grosses me out, but for those who think grapefruit juice is too bitter, this is the choice. The labeling is criminally deceiving.

Do not drink the Kool Aid!  This stuff should not exist.  It's label implies that it is a nutritious beverage, even though it essentially Hi-C.  Way to contribute to the obesity epidemic, Tropicana.  I wonder how much better their margins are on the watered-down Ruby Reds...

Do not drink the Kool Aid! This stuff should not exist. It's label implies that it is a nutritious beverage, even though it essentially Hi-C. Way to contribute to the obesity epidemic, Tropicana. I wonder how much better their margins are on the watered-down Ruby Reds...


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